UAE Real Estate

Top CRM software in the UAE for realtors and mortgage brokers


Kata Hahn


3 February 2023


Discover the top CRM software that realtors and mortgage brokers in the UAE can use to elevate their business.

CRM software purpose for realtors and mortgage brokers

Customer relationship management (CRM) software helps companies keep track of their clients, manage their business priorities, track sales and marketing, and ultimately, increase their revenue and return on investments. CRMs can have a wide variety of tools, applications, and features that may be geared toward certain industries and types of businesses. 

For realtors and mortgage brokers in the UAE, CRM software can be an invaluable tool given the fast pace of the real estate industry and the variety of tasks that need to be carried out on a daily basis. At first, realtors and brokers may be able to organize data and track client information with a simple spreadsheet, but this becomes harder to update and keep track of as your clientele grows. 

CRM software can help realtors and mortgage brokers with the following tasks and more: 
  • Manage client relationships - follow clients from initial contact through closing, record interactions, store client data, and maintain communication with prospects/leads 
  • Marketing automation - automate and streamline marketing activities and campaigns (email, SMS, etc.) 
  • Company collaboration and communication - create a centralized database for seamless handover between employees 
  • Generate transaction documents - such as invoices, receipts, proposals, and contracts 
  • Data analysis - get insight into customer behavior and employee performance 

Since CRMs can vary, you’ll want to explore your options as a realtor or broker to make sure that the software you choose has the capabilities that are most important for your business. Let’s go over a few of the top CRM software for realtors and mortgage brokers in the UAE, including: PropSpace, CorporateStack, Zoho, Leadsquared, Super CRM, and Pipedrive. 


PropSpace Broker logo

PropSpace is Property Finder Group’s CRM software and is leading the real estate software solutions market in the entire Middle East and North Africa (MENA) region. PropSpace has three different products for brokers, managers, and developers that can be used in conjunction or separately. Thousands of realtors worldwide use PropSpace Broker as a complete business management solution. 

PropSpace Broker is a great option for smaller real estate broker companies. As a CRM designed specifically for real estate brokers, it has a unique auto-match feature. This feature selects relevant properties for customers and sends them a curated collection of listings given their specific search criteria. Companies can also manage all of their contacts such as landlords, sellers, buyers, and tenants in one place. 

For users on their yearly contract, PropSpace Broker is $50 per user per month. 


CorporateStack logo

CorporateStack was founded in Dubai in 2016 and is a leading CRM for small businesses in the Middle East. The software is cloud-based and their development team is entirely based in Dubai. It has three different packages available: Startup (5 users or less), Small Business (25 users or less), and Enterprise (unlimited users). CorporateStack allows realtors and brokers to manage and monitor every aspect of their sales cycle. 

CorporatesStack CRM is also geared towards smaller businesses with a focus on sales automation, contacts, lead management, invoices, and payment collection. This software has a built-in Gantt chart to help teams easily visualize and work around deadlines, allocate resources, and track milestones. The project budget, actual cost, and progress of each task are automatically calculated. CorporatesStack CRM also has many features to help organize and track the activity and performance of sales team members, with a monthly/weekly interactive report and more. 

Their pricing varies based on the selected package size, with a monthly subscription available to startups and an annual subscription available to all company types. 


Zoho CRM logo

Zoho is a leading global CRM vendor. This CRM is highly customizable with varying layouts/views/filters, custom components, and multi-language and currency support. It has products for real estate agents, developers, and brokers to help them manage the sales process and properties, as well as automate tasks. 

Zoho is largely geared toward enterprises and larger businesses, promising to deliver the fastest implementation in the enterprise CRM market. Its main purpose is for marketing, sales, and support. Zoho CRM has a built-in AI known as Zia that recommends pre-built workflows and next steps. It does lead scoring to prioritize customers and has a variety of pre-built reports to measure sales performance. 

Its pricing varies depending on the type of business and features included in the chosen package. Per user per month, you can expect to pay between $22-72 on a monthly contract and between $15-57 on an annual contract. 


freshworks CRM logo

Freshsales is a CRM developed and launched by Freshworks in 2016. It is user-friendly and has an intuitive design that is easily customizable. 

Freshsales’ focus is on sales, providing a comprehensive view of customers (external and internal information), automation of processes, AI-bot analysis, and real-time revenue and sales forecasting. Their AI-powered assistant, Freddy, can guide users through potential next steps and prioritize customers based on their engagement and activity. Some of its other features include template creation, event tracking, an overview of business metrics, and performance analysis. In addition, they have Freshsales Suite, an all-in-one CRM that has both sales and marketing features. 

This CRM can help businesses of any size manage their day-to-day tasks. They have a free package with some features, but to access most of the CRM functionalities, like the AI-powered assistant, visual sales pipeline, and automation, you’ll need to pay a subscription fee. They have three paid packages billed annually or monthly per user per month: Growth ($15-18), Pro ($39-47), and Enterprise ($69-83).


Leadsquared logo

Leadsquared was launched in 2013 and offers services across the Middle East. Its CRM for real estate agents is mostly focused on sales with the goal of managing and engaging property buyers and leads to convert them into customers. It also has a developer platform where real estate inventory can be managed and kept up-to-date. 

Leadsquared was initially focused on lead management software and sales automation for small and micro businesses but has since expanded to larger teams as well. It’s ideal for forming new leads, managing existing clients, and automating client processes. Leadsquared’s CRM has sales monitoring features as well. 

Their Sales Execution CRM comes in three set packages: Lite $25, Pro $50, and Super $100, each billed annually per user per month. Enterprises can also access an Ultimate package for a custom price.  

Super CRM

Alwafaa logo

Super CRM is a product of the Alwafaa Group, founded in 2002, and one of the leading software solutions providers in Dubai, Sharjah, Abu Dhabi, and across the Gulf Cooperation Council (GCC). Super CRM focuses on the generation and management of leads. It has features including contact management, campaign management, a mobile application, lead management, reports and dashboards, tasks and deals, and social media management. This software package is ideal for small to medium-sized businesses. 

Additionally, they also have Super Project Management with CRM (Super PCRM) to help companies manage customer data and interaction, and project management in a single platform. Super PCRM is more geared towards enterprises and larger businesses but can be scaled and customized to work for businesses of any size. 

Alwafaa Group doesn’t advertise the prices of their CRM products, but you can apply to get a free quote based on your business needs. 


Pipedrive logo

Pipedrive was formed in 2010 and was made specifically for salespeople by salespeople. It’s a highly rated CRM that is customizable for salespeople working in any industry and built on the principle of activity-based selling. Pipedrive is known for its ease of implementation and use. 

Pipedrive is catered towards enterprises and large companies that want readily available data visualizations to track their sales and progress. Businesses can set up a pipeline, track progress with a drag-and-drop interface, and automate growth with AI technology that suggests follow-up activities. Its top features include a visual sales pipeline, team collaboration, activity reminders, segment leads, full contact history, web forms, reporting and dashboards, and revenue forecasting. 

They have 4 different tiers depending on the number of deals you want to track and your budget (per user per month, billed either monthly or annually): 
  • Essential - up to 3,000 deals, $10-12
  • Advanced - up to 10,000 deals, $20-25
  • Professional - up to 100,000 deals, $40-$50
  • Enterprise - unlimited deals, $60-75

They have multiple add-ons for an additional cost including the following packages: lead booster, web visitors, campaigns, smart docs, and projects.

To wrap up

You’re now familiar with some of the best CRM software that realtors and mortgage brokers working in the UAE can rely on. These CRMs have many different features that can help your business stand out from the rest with great customer service, automated communication, efficient collaboration, and insight into your sales data. While they come at a cost, it’s clear that CRM software can be a worthwhile investment in your business, helping you improve your business management and see higher returns. 

At Kredium, we’ve seen the benefits of using a CRM first-hand, especially as a rapidly growing real estate and mortgage broker start-up in the UAE. We’ve developed our own customizable software, including a CRM and LOS (loan origination software), to help us expedite processes and focus on customer satisfaction.
Contact us at Kredium to see how we can work together.
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Customer Relationship Management software

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CRM software in the UAE

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Super CRM